There are several reasons why having a website is such a great idea for your small business.
When potential customers are actively looking for your business online, they will often share their likes, dislikes, and other information about your brand on social media, blog posts, and more. Having a great website will make it easier for potential customers to learn more about your brand and get more involved.
Now that you know why you need a website, let’s jump into the “10 Easy Ways To Improve Your Small Business Website.”.
Sure, you might have a clever business name, you might have a great product and you might be a customer favorite. But none of that matters without a unique selling proposition. And your small business website should be all about convincing potential customers that you have a unique & better product than your competition.
For example, if you sell “hair products” you could have an enormous branding ad with flashing lights in your shop window to help convince potential customers that your hair products would be a great option for them. The more unique content you create, the better.
Your website should be mobile-friendly and in sync with your company’s brand, so that users can easily access it on any mobile device.
Include an SEO Optimized Web Page
You need to provide all the necessary information on your website in a way that users will easily search for it, and it needs to be optimized for search engines.
Invest In A Great Site Design
Make your website look sleek and modern so that it’s ready for the digital world. The layout and design should be easy to use, and search engines like Google should rank your site for the exact keyword(s) that your target market searches for.
Make your site interactive and fun to use.
Focus On Displaying A Search Bar
Don’t make your users navigate all over your website to find what they want. Keep it simple by displaying a search bar in the header that they can easily key in their search terms to find what they want.
1. Clean, Beautiful Website Design
When it comes to website design the trends are always changing. But there are some elements that will never go out of style.
A good thing to remember is that your website design should be clean and uncluttered, which can bring a sense of order and purpose to your design. The challenge is not only getting people there, but also making sure they want to stay once they arrive at your site.
There are plenty of ways you can build buzz around your brand or product with beautiful web design. The first step is for you to create an attractive, professional-looking website design. This means having a simple and elegent layout that contains short descriptions and easy to read titles for scanning.
Did You Know?
The average time it takes for a customer to go from seeing your website design to purchasing your product is just 17 seconds. That means you only have between 3-5 seconds to make a lasting impression.
What Is More Effective?
A website that takes 24 hours to build, but isn’t easy to navigate, doesn’t make sense and exists only to tick the boxes for having a website.
Or
A website that takes a few weeks to create with detailed content, easy navigation and provides your visitors with a solution to their problems?
As you can see, it’s imperative your small business website is visually appealing and easy to navigate, so customers have a better time finding what they need.
2. Clear Call-to-Action
Your website should contain as many primary call-to-actions as possible across your website to get visitors to take action. This can come in the form of “Get A Quote”, “Download A Free E-Book” etc. Whatever you want your site visitors to do, make sure it’s clear and concise.
The design of your website is the first impression that the visitor has about you. It decides whether they stay on it or leave it, whether they come back to check out more stuff or not.
If you are running a business site, then your site’s design should be done in such a manner that it conveys authority and trustworthiness with an aim to convert visitors into customers.
For e-commerce sites, the design should be done in such a way that the visitors find products easily and can quickly place orders online. You may have heard many times that “Design is King” – This holds true to your website and the success of your business online.
There are many different ways to create a design for your business. But, some designs are more memorable than others. This is because of how they make the viewer feel.
A memorable design will evoke some sort of emotion or feeling. How can you create an effective design that evokes emotion? There are two main things to keep in mind when creating a memorable design: psychology and color theory.
On the psychology side, there are principles that apply to visual perception called Gestalt principles, which affect how people perceive your brand identity. For instance, the principle of similarity means that people tend to group similar objects together.
Color theory, on the other hand, is a complex science that includes such elements as color temperature and contrast.
Combining these two principles together will greatly increase your brand and make it more memorable to your users.
Typography is an important part of website design. The choice of fonts can have a huge impact on the look and feel of your site, so choosing the right typefaces for your site is crucial.
Here are some tips to help you choose the right typography for your website.
1. Choose fonts that are easy to read
2. Choose simple fonts with an even stroke width that are not too thin or too thick.
3. They should be clear and easy to read at both large and small sizes, otherwise they will appear blurry or pixelated when viewed on different screens. We recommend using sans serif fonts due to their clarity and legibility at distance in advertising and display use, when printed very large or small.
Great design is what separates a good business website from a bad one. A business website must look professional and simple. That’s because, although users want to get information quickly, they don’t like looking through endless pages of content to find the information they need.
The best way for businesses to stand out on the web is by using professional-looking designs that match the brand identity of the company and its products or services. That’s why you should hire a professional designer who can create a sleek and attractive site for your business, so it can attract customers faster than ever before.
Looking to Hire A Web Designer? We Can Help You Build A Small Business Website That Attracts Customers Fast –Get A Website Quote Today!
All businesses need a website to reach their customers, but the right platform is important. Choosing the right platform depends on your company’s needs and circumstances.
WordPress tops the list of the three most often used site building packages in the world, followed by Joomla and Drupal. All are free to download and use, all come with numerous add-ons for specialized functionality, and all can be customized to suit the needs of individual users.
But, both Joomla and Drupal require a certain level of technical know-how and familiarity with HTML CSS and the programming language PHP. WordPress allows experienced users to work at that level, too—but, unlike Joomla and Drupal, it also includes features for beginners, so that they can set up a site quickly with no knowledge of code or programming.
Fun Fact:
WordPress powers over 40% of the worlds websites. This makes it a great choice for small businesses.
There’s a lot of talk about SEO these days, but most people don’t understand the basics.
If you want to rank well on search engines like Google and Bing, there are certain things you need to do. Optimizing your site is not as difficult as some people make it out to be, and it can actually be very simple if you know what needs to be done.
I could go into all the technical stuff here, but that would take up this whole article. Instead, you can check out my full article on “How to Optimize Your Site For Search Engines” here.
Most people type their search terms into a search engine and then choose from the results they find there to find what they are looking for.
If you’re a regular user of Google, it’s time for you to create a new document and fill out the following 3 simple steps:
Create a List of 25-50 keywords that you think would be useful to describe your business, services, and products
As a starting point, you can use Google Trends to help identify popular keyword phrases that users actively search on Google.
Another helpful site that I personally use is Answer The Public. This extremely helpful website allows you to enter in your keyword/s and will provide all the relevant search queries and questions that your ideal market is asking on Google.
This will help you strategise solutions to your potential customers problems, making your small business website great.
We hope you’ve found this article to be a helpful guide to creating a successful small business website.
A great way to help you get more out of your website is to hire a web designer. Your website doesn’t have to be complicated or expensive — just professional.
Make sure it fits with your business, has all the features you need, and works on every device.
If you’d like any help with building your website you can contact us anytime.
We wish you the best of luck with Improving your small business website.
We design and create innovative websites with powerful search engine optimization strategies and 24/7 cloud based security for small businesses in the Gold Coast and Brisbane area.
We take a lot of pride in our work and have a keen eye for detail. Your success is our success and we will work with you every step of the way in helping you and your business to get to where it deserves to be.